[Scenario] Your First B-school Interview

Your interview was decent for the first interview of the season but after coming out from the interview you are aware that there was something amiss. You know you want to do marketing but somehow you were not able to convince the panel about it.  This was more so because you couldn’t answer their questions about core marketing concepts such as “Where does marketing begin?”, “How would you define Positioning?” etc. However, thanks to this experience you have suddenly woken up to the fact that you need to:

1.     Not only thoroughly learn and revise the basics of marketing
2.     But also get a sense of what career opportunities you want to target in Marketing.

Therefore, you pull up your socks and decide to start learning! Therefore, let’s get started with the course!