Congratulations. By starting to learn the basics of marketing you have initiated your journey of mastering ‘BASIC’. You are in Step-1 of BASIC where you are honing your basics of marketing skill.
Let us see, how much do you remember from what you learned. Go ahead and answer these questions.
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These questions are just for you to check how much you remember from what you learned. After you complete the learning of the basic marketing concepts, you will be having your interview at your dream B-school.
Q. What is the first step in Marketing?
Q. For a good marketer, what is the best way to segment the audience?
Q. Which of the following could be the functional benefits of a new cold drink product?