Description
With this book, understand what aspects and nuances are crucial when thinking to go international with your business strategy. Launching a business international has a lot of pre-work which needs to be done by able marketers like you so that the overall strategy is a success. For a young marketer or a B-school student like you, crafting and international strategy is not something that is taught with a lot of importance. Even if it is, going beyond the classroom assignments and building a real international business are two different things.
The best way to make the most of this book is to use it as a refresher to develop a mindset for international expansion. For the experienced marketers, this book will serve as a great reference material to go back and refresh your memory.
Bonuses!
Who is it for?
While Data Science is for everyone, literally everyone, Data Science is definitely a must for the following types of learners.
A marketer working at a business that is looking to expand internationally
A student of business interested in crafting a marketing strategy for a project
A budding entrepreneur interested to take the business global with a plan in place
About the Author
Darpan Saxena
Founder, Super Heuristics
B.Tech, ECE | MBA, IIM Udaipur
Darpan Saxena, the founder of Super Heuristics, is a Marketing Strategist and a practitioner of Analytics in the field of Marketing. He is an Electronics & Communication engineer by qualification, with specialization in Artificial Intelligence (AI) focusing on Machine Learning, and also an MBA from Indian Institute of Management (IIM), Udaipur.
Super Heuristics is the best place for students and young professionals to learn Marketing & Analytics. Super Heuristics was founded in February 2018 by Darpan Saxena.
In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
5 Reasons to go for this eBook
- Understand the various motivations behind why a team would want to expand globally
- Get to know the benefits for a country to encourage its businesses to expand globally
- Read about the exact nuances of doing business at some countries like the USA, Japan etc.
- Obtain a ready-to-use template of an International Marketing Plan!
- BONUS: Get a ‘Country Book’ template that will guide you with the exact points you need to know about a country before expanding
Table of Contents
The objective of this book is to get started in making the first international business plan and understanding the modes of entry into international business. Here is what is covered in the eBook.
Chapter 1: International Business – An Overview
1.1 What is international business?
1.2 Scope of international business?
1.3 International business vs international trade
1.4 Globalization: drive to go international
Chapter 2: Reasons to Enter in International Business
2.1 Company Perspective
2.2 Country’s Perspective
Chapter 3: International Operation Vs Domestic Operations
3.1 Similarities
3.2 Differences
Chapter 4: Analysis of Global Market Environment
4.1 International Trade Systems
4.2 Economic Environment
4.3 Political Legal Environment
4.4 Cultural Environment
4.5 Deciding whether to go global
Chapter 5: Business Environments Across Countries
5.1 Business Culture
5.2 Business Environment
5.3 Whether to go global
Chapter 6: Modes of Entry
6.1 Direct Export
6.2 Joint Ventures
6.2.1 Joint Ownership
6.2.2 Manufacturing Contracting
6.2.3 Licensing & Franchising
6.2.4 Management Contracting
6.3 Foreign Direct Investment
Chapter 7: Country Notebook
Chapter 8: Preparing Your Marketing Plan
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