[eBook] Understanding International Business


If you are to develop your first ever international business strategy – then this book is for you. This expertly curated eBook takes you through the different aspects that you need to consider before taking your building your international strategy.

Please note: This will be delivered to you as an eBook.



With this book, understand what aspects and nuances are crucial when thinking to go international with your business strategy. Launching a business international has a lot of pre-work which needs to be done by able marketers like you so that the overall strategy is a success. For a young marketer or a B-school student like you, crafting and international strategy is not something that is taught with a lot of importance. Even if it is, going beyond the classroom assignments and building a real international business are two different things.

The best way to make the most of this book is to use it as a refresher to develop a mindset for international expansion. For the experienced marketers, this book will serve as a great reference material to go back and refresh your memory.


Breakaway from the monotony of learning as per the laid out curriculum from  the videos provided within the course. For each course and topic inside the Data Scientist with Python Career Track, get links to the best free resources on the internet from where you can learn from. Therefore, get to learn each concept from the best handpicked sources from all over the internet – all of them laid out as additional bonuses within the study plan.

Who is it for?

While Data Science is for everyone, literally everyone, Data Science is definitely a must for the following types of learners.

A marketer working at a business that is looking to expand internationally

A student of business interested in crafting a marketing strategy for a project

A budding entrepreneur interested to take the business global with a plan in place

About the Author

Darpan Saxena
Founder, Super Heuristics

B.Tech, ECE | MBA, IIM Udaipur

Darpan Saxena, the founder of Super Heuristics, is a Marketing Strategist and a practitioner of Analytics in the field of Marketing. He is an Electronics & Communication engineer by qualification, with specialization in Artificial Intelligence (AI) focusing on Machine Learning, and also an MBA from Indian Institute of Management (IIM), Udaipur. 

Super Heuristics is the best place for students and young professionals to learn Marketing & Analytics. Super Heuristics was founded in February 2018 by Darpan Saxena.

In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi. 

5 Reasons to go for this eBook

  1. Understand the various motivations behind why a team would want to expand globally
  2. Get to know the benefits for a country to encourage its businesses to expand globally
  3. Read about the exact nuances of doing business at some countries like the USA, Japan etc.
  4. Obtain a ready-to-use template of an International Marketing Plan!
  5. BONUS: Get a ‘Country Book’ template that will guide you with the exact points you need to know about a country before expanding

Table of Contents​

The objective of this book is to get started in making the first international business plan and understanding the modes of entry into international business. Here is what is covered in the eBook.

Chapter 1: International Business – An Overview
1.1 What is international business?
1.2 Scope of international business?
1.3 International business vs international trade
1.4 Globalization: drive to go international

Chapter 2: Reasons to Enter in International Business
2.1   Company Perspective
2.2   Country’s Perspective

Chapter 3: International Operation Vs Domestic Operations
3.1  Similarities
3.2  Differences 

Chapter 4: Analysis of Global Market Environment
4.1   International Trade Systems
4.2   Economic Environment
4.3   Political Legal Environment
4.4   Cultural Environment
4.5   Deciding whether to go global

Chapter 5: Business Environments Across Countries
5.1  Business Culture
5.2  Business Environment
5.3  Whether to go global

Chapter 6: Modes of Entry
6.1 Direct Export
6.2 Joint Ventures
      6.2.1 Joint Ownership
      6.2.2 Manufacturing Contracting
      6.2.3 Licensing & Franchising
      6.2.4 Management Contracting
6.3 Foreign Direct Investment

Chapter 7: Country Notebook

Chapter 8: Preparing Your Marketing Plan


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