When looking to make a career in marketing, it is crucial to gain not just knowledge but also experience and expertise. If you are an MBA student or an MBA aspirant or maybe even a recent MBA graduate, you are likely to have the requisite business knowledge and the soft-skills. But what turns your passion for marketing into a successful career is not your degree but your body of work and the experiences you gain from it.
Five Steps Ahead is a road map for you to be able to navigate through your career so that you know the exact steps to take to truly transform your passion of marketing into real skills that the industries seek and into a body of work that speaks for you on your behalf. Through this course you shall discover that your path should be towards self-enablement and that can happen when you bring together your business skills with some technical skills that would propel you towards becoming a brand that stands apart from the rest.
About the Author
Founder, Super Heuristics
B.Tech, ECE | MBA, IIM Udaipur
Darpan Saxena, the founder of Super Heuristics, is a Marketing Strategist and a practitioner of Analytics in the field of Marketing. He is an Electronics & Communication engineer by qualification, with specialization in Artificial Intelligence (AI) focusing on Machine Learning, and also an MBA from Indian Institute of Management (IIM), Udaipur.
Super Heuristics is the best place for students and young professionals to learn Marketing & Analytics. Super Heuristics was founded in February 2018 by Darpan Saxena.
In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
Certificate of Completion
5 Reasons to get started with Five Steps Ahead
- Gives you a road map in the form of 5 steps that help you understand what you need to do to be self-enabled and to have success in marketing
- Serves as a starting point to understand what is marketing in such a way that it solidifies your concepts forever
- Learn about the various career opportunities in the field of marketing and what are the different paths to the top position in this field
- Know about the crucial digital skills that you need to develop that complement your expertise in marketing
- Get an edge above all your peers by becoming a though-leader and a brand yourself
Table of Contents
This course covers the following modules:
- Welcome to Five Steps Ahead
- Introduction to Marketing
- Careers in Marketing for MBAs and Non-MBAs
- Roadmap to Become a Successful Marketer [BASIC Framework]
- Basics of Marketing (STP)
- Basics of Marketing (4Ps)
- Introduction to Marketing Frameworks
- How to Analyze Marketing Case Studies
- Skills for the New-age Analytical Marketer
- Introduction to Digital Marketing
- Introduction to Digital Marketing (SEO)
- Introduction to Digital Marketing (Paid Ads)
- Introduction to Marketing Analytics
- How to Apply Marketing in the Real World
- How to Create a Personal Brand and Stand Out Among the Competition