Introduction to Marketing
The BASIC Framework
STEP 1: BASICS OF MARKETING
STEP 2: APPLYING CONCEPTS ON CASE STUDIES
STEP 3: SKILL ACQUISITION
STEP 4: IMPLEMENTING THE SKILLS
STEP 5: CREATING A BRAND

Basics of Marketing (STP)

Your next B-school interview is coming up in about 4 days. With just a few days remaining for it, you definitely need to solidify your marketing basics and core concepts.  Knowledge of these will help you establish your interest in and understanding of marketing.

In the next couple of videos, you would be learning the basics of marketing. Also, if you realise, you are now entering the first step of the BASIC framework.

Let’s go and learn some basics of marketing.